Why Using Solar Power Is a Smart Marketing Move for Companies

  • Share:

Businesses normally use commercial solar systems to reduce electricity expenses, but this decision also brings a marketing benefit. Clean energy improves brand image, and a company that makes ample use of solar power is viewed as corporate citizen with environmental conscience. Australians have a very positive perception of solar power, since it provides an alternative to the expensive and confusing electricity plans offered by energy retailers.

Information travels fast in the modern world, and backlash can be severe when a business decision has a negative impact on communities or ecosystems. In the case of publicly-traded companies, consequences are even more severe because stock value tends to decrease sharply after a corporate scandal.

A company that appears in headlines for deciding to purchase 100% of its electricity from a coal-fired power plant exposes itself to public backlash. The opposite also applies: a decision to use only renewable energy draws positive attention from the media.

Reducing Greenhouse Gas Emissions

Solar power systems are characterised by operating with zero greenhouse gas emissions. Large commercial and industrial buildings consume significant amounts of electricity each year, and the emissions avoided with solar power are considerable. The following is a very simplified example, but it illustrates the concept:

  • Assume a commercial building is using 100,000 kWh each month, and 100% of this electricity is purchased from the local grid.
  • If the regional power system produces 0.80 kg of carbon dioxide for every kilowatt-hour, the corresponding emissions for this user add up to 80,000 kg per month.
  • The company deploys solar power through a Power Purchase Agreement (PPA), and the average monthly generation is 25,000 kWh.
  • As a result, the monthly emissions of this company are reduced by 20,000 kg per month, equivalent to 240,000 kg per year.

After using solar power for one year, this company will have kept 240 tonnes of carbon dioxide away from the atmosphere, while reducing its electricity expenses. The company can publish a press release about the solar power project, as a strategy to improve corporate image.

Solar panels are also highly visible, especially when installed on the rooftop of a large commercial or industrial buildings. Once the photovoltaic array is installed and operational, the public can tell that the company is using clean energy.

Conclusion

When commercial and industrial energy consumers are strongly dependant on fossil fuels, their brand image can be negatively affected. The use of solar power and other clean energy sources not only delivers savings, but also a boost for their corporate image. By going green, companies are also more likely to establish lucrative business relationships with other firms who share their values.

Even if there was a technology capable of eliminating the emissions of fossil fuels, solar power would still be the winning option based on kilowatt-hour prices alone. Australian companies across all business sectors are deploying renewable sources and energy storage, simply because they offer an economic alternative to purchasing electricity from the local network.

Request a call back +

requestacallback

In The News

  • How Food Manufacturers Can Benefit From An Onsite PPA
    Find out more
  • How Corporations With Access to Land Can Benefit From Single Axis Tracking Solar PPAs
    Find out more
  • The Benefits of a PPA vs Buying Solar Panels
    Find out more
  • Choosing Between a Solar Array Expansion and Adding Batteries
    Find out more
  • How Solar Power Can Make Heating and Transportation Greener
    Find out more
  • Why Using Solar Power Is a Smart Marketing Move for Companies
    Find out more
  • Australia Can Reach 100% Renewable Power by the 2030s, According to ANU Research Team
    Find out more
  • How Can High-Rise Buildings Benefit from Solar Power?
    Find out more
  • How Solar Power Watts Are Different From Fossil Fuel Watts
    Find out more
  • The Benefits of a Power Purchase Agreement vs Purchasing a Solar System
    Find out more
  • Why Solar Power Makes Sense Even When Oil and Gas Prices Drop
    Find out more
  • How Australian Solar Incentives Changed Between 2019 and 2020
    Find out more
  • Why Australia Is Ideal for Solar Power in Homes and Businesses
    Find out more
  • The Two Types of Solar PPA: Behind-the-Meter and Front-of-Meter
    Find out more
  • Understanding How Solar Power Is Measured
    Find out more
  • Australian Energy Statistics Show a Favorable Outlook for Solar Power
    Find out more
  • The Success of the Solar PPA Business Model: Lessons for Other Industries
    Find out more